Commercial leadership
and AI implementation.
18 years building commercial teams in drinks, media, and tech — from Diageo and Labatt to hypergrowth startups. Now I do it for a few businesses at a time, and I build AI into the process.
✓What I am
- →Your marketing leader, not your advisor — I embed, I'm accountable, and I build
- →Someone who's built teams, launched products, and fixed things that were broken
- →Hands-on with AI — I build with it, not just talk about it
- →Direct, practical, focused on what actually moves the needle
✕What I'm not
- →Not a consultant who advises and leaves — I stay and build
- →Not an agency — no retainer padding, no junior handoff
- →Not selling AI hype — only recommending it where it genuinely saves time or money
- →Not a generalist — deep experience in drinks, FMCG, and scaling businesses
How I Work
Fractional Commercial Leader
I embed in your business as your commercial leader. Strategy, sales, marketing, measurement, and AI — without the full-time overhead.
AI Workflow Audit
A half-day deep dive into your business. I find where AI saves you real time or money and deliver a clear action plan.
Project Work
Go-to-market strategy, brand positioning, marketing team build, or AI implementation. Fixed scope, clear deliverables.
Let's figure out what's possible.
Book a 30-minute call. No pitch, just a conversation about where you are.
Get in Touch