Most businesses know they
should be using AI. Few know where to start.
I help you find where AI actually saves you time and money — then I build it with you. 18 years in drinks, media, and tech. Diageo, Labatt, hypergrowth startups. Not theory. Not hype. Just the stuff that works.
✓What I am
- →Your marketing leader, not your advisor — I embed, I'm accountable, and I build
- →Someone who's built teams, launched products, and fixed things that were broken
- →Hands-on with AI — I build with it, not just talk about it
- →Direct, practical, focused on what actually moves the needle
✕What I'm not
- →Not a consultant who advises and leaves — I stay and build
- →Not an agency — no retainer padding, no junior handoff
- →Not selling AI hype — only recommending it where it genuinely saves time or money
- →Not a generalist — deep experience in drinks, FMCG, and scaling businesses
How I Work
1
Audit
I look at what you've got — sales, marketing, ops, tools — and find where the time and money is going.
2
Build
We fix what's broken and build what's missing. Systems, workflows, AI where it actually helps.
3
Run
I run it with you — not from the sideline. Accountable, embedded, getting it done.
4
Hand off
Your team owns it. Documented, trained, ready to go. I move on when you don't need me.
Let's figure out what's possible.
You know your business. I know how to build the commercial systems around it.
Book a 30-minute call. No pitch, just a conversation about where you are.
Get in Touch